DiscoverOpen MarketJames Borow on Universal Ads’ Approach to CTV
James Borow on Universal Ads’ Approach to CTV

James Borow on Universal Ads’ Approach to CTV

Update: 2025-08-27
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Universal Ads' James Borow joins Eric and Joe to discuss the key components of the performance TV category, Universal Ads' unique approach, how big an impact performance TV will have on the open web as a whole, and what he's learned from selling multiple companies. Hijinks about corporations ensue.

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James Borow on Universal Ads’ Approach to CTV

James Borow on Universal Ads’ Approach to CTV

Joe Zappa & Eric Franchi