James Brierton shares his experiences with weather broadcasting, the evolution of social media in news, and Carolina Weather Group’s impactful initiatives!

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00:00 Introduction and Guest Welcome

03:09 James Brierton’s Background and Career

07:01 The Evolution of Weather Broadcasting

09:57 Content Creation and Social Media Strategies

13:41 Telethon and Community Support

20:55 Hurricane Helene’s Aftermath

27:37 Storm Chasing and Media Collaboration

33:13 Conclusion and Farewell

In this episode of Chaser Chat, Gabriel Harber sits down with James Brierton of the Carolina Weather Group to explore the intersection of storm chasing, media, and technology. A seasoned broadcaster and weather enthusiast, James shares his journey from filming a high school ice storm for CNN to becoming a driving force behind the Carolina Weather Group’s 500-episode legacy. He reflects on the evolution of weather reporting, the growing role of social media, and the challenges of engaging diverse audiences in the digital age.

Listeners get an inside look at the efforts behind WX Pods Telethon 2023 and Hurricane Helene relief, highlighting the collaborative spirit of the weather community. James discusses the importance of storm chasers in providing on-the-ground data and video, essential for enriching media coverage and public safety. The conversation touches on practical tips for chasers seeking to share their work with media outlets, emphasizing the value of keywords, rich text descriptions, and strategic networking.

This episode balances heartfelt stories, actionable advice, and humor, as James and Gabriel dive into topics like repurposing content for YouTube Shorts and TikTok, the financial realities of storm chasing, and even a few lighthearted anecdotes about Zoom mishaps and AI tools. Whether you’re a weather geek, media professional, or storm chaser, this episode offers a captivating mix of insights and inspiration. Don’t miss it!

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