Jane Wakely On Creating Purpose Driven Brands

Update: 2022-09-20

Description

Our Chief Consumer and Marketing Officer, Jane Wakely, joins our Chief Design Officer, Mauro Porcini, to dive into how marketing and design can partner to create purpose-driven brands and lasting change.

Explore more from PepsiCo Design + Innovation:

📱 https://www.instagram.com/pepsico_design/

🖥 https://design.pepsico.com/

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In Channel

Phil Duncan On Design-Led Innovation

2022-12-1347:46

ENCORE: Dawn Okoro on Taking Risks and Innovating Everyday

2022-11-2206:25

Mauro Porcini On The Human Side of Innovation

2022-11-0101:14:46

ENCORE: Michelle Stuhl on Fueling Successful Collaborations

2022-10-1109:04

Jane Wakely On Creating Purpose Driven Brands

2022-09-2054:41

Encore: Paola Antonelli

2022-08-3008:58

Steven Heller On How Graphic Design Shapes Culture

2022-08-0951:12

Encore: Ayse Birsel

2022-07-1908:22

John Maeda on Resilience

2022-06-2835:54

Encore: Bennie F. Johnson on the Nexus of Design and Business

2022-06-0709:37

Meetup CEO David Siegel on Making Decisions Like a Leader

2022-05-1737:35

Encore: Chris Do on Overcoming Creative Challenges

2022-04-2609:34

Airbnb Co-Founder Joe Gebbia on Leading with Intention

2022-04-0539:20

Encore: Fabio Volo on Finding Balance as a Multidisciplinary Creative

2022-03-2208:59

In Your Shoes with Federico Casalegno

2021-12-0846:57

In Your Shoes with Bennie Johnson

2021-11-0248:04

IN YOUR SHOES WITH GIORGIA LUPI

2021-09-2841:43

In Your Shoes with Francesco Panella

2021-08-2445:51

In Your Shoes with Tim Brown

2021-07-1351:30

In Your Shoes with Margherita Maccapani Missoni

2021-06-0846:23

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Jane Wakely On Creating Purpose Driven Brands

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Jane Wakely On Creating Purpose Driven Brands

Sarah Troncone

Jane Wakely On Creating Purpose Driven Brands