Jasen Rice: How to Build a Profitable Used Car Department
Description
Alright, friends, buckle up because this episode is going to completely reshape how you think about the used car game. If you've been in the industry as long as I have (and that's 45 years, but who's counting?), you know the used car department can either make or break a dealership. But why is it still such a puzzle for so many? What is it about used cars that makes even the most seasoned dealers scratch their heads?
Today, I’m sitting down with none other than Jasen Rice, the guy who’s been quietly revolutionizing how dealerships handle inventory with his company, Lot Pop. Jasen isn’t about the fluff—he’s walked through thousands of dealerships and has been in the trenches, just like you and me. Over the next hour, we’re digging deep into the strategies that ACTUALLY work, like his game-changing "First 30" strategy that helps dealerships move 60-70% of their inventory in the first 30 days. And let me tell you, there’s a reason that’s the sweet spot for profits.
We’re also getting real about the concept of appraisal velocity (yeah, it's a thing). Jasen drops some serious knowledge on why you need to be appraising EVERY car that crosses your lot if you want to stay ahead of the Carvanas and CarMaxes of the world. Trust me, it’s eye-opening, and once you hear it, you’ll never think about appraisals the same way again.
So, whether you’re looking to fine-tune your dealership’s inventory management, boost your profitability, or just get some practical tips to implement tomorrow, this conversation is a goldmine. Grab your notepad, hit play, and let’s get into it!
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