Jason Newell might be one of the raddest guys on skis - and he parlayed that skill into quite the career at Rossignol.  Jason also likes whiskey... so he was also the CMO at Whistle Pig Whiskey... Can you guess what happened when he found out he liked cannabis?  You guessed it!  He became the CEO of The Heirloom Collective, one of the hottest dispensaries in Massachusetts.  Jason has made an entire career out of marketing and selling things he already loved, and his journey is an incredible one.  

Check out the Heirloom Collective: www.theheirloomcollective.us/

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Common SENSimilla explores business and innovation through the lens of Cannabis. Host Will Read discusses big ideas in the Cannabis Industry with industry leading professionals about branding, marketing, and entrepreneurship.

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CannaPlanners is a full service creative design and digital agency servicing the emerging cannabis industry. We help cannabis companies reach more customers through beautiful design, simple web solutions and strategic digital marketing services.  

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Common SENSimilla is hosted and produced by Will Read; created by Tyler Struss.