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Jay-Z partners with cannabis company as brand strategist

Jay-Z partners with cannabis company as brand strategist

Update: 2025-09-16
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The rapper said in a statement Tuesday that he entered a multiyear deal with San Jose, California-based Caliva. His role will consist of driving creative direction, outreach efforts and strategy for the brand....

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Jay-Z partners with cannabis company as brand strategist

Jay-Z partners with cannabis company as brand strategist