Episode 36: In this episode of Freed Stories, we sit down with Jennifer Peters, founder of Just Be Kitchen, Colorado’s largest gluten-free restaurant group. Jennifer, who was selected as a May 2024 Freed Fellow, shares her journey from corporate marketing roles at companies like Xerox and KPMG to revolutionizing the restaurant industry with a fast-casual, anti-inflammatory approach to food.

Jennifer shares her personal journey, transitioning from corporate to entrepreneurship, and the motivation behind Just Be Kitchen, which offers food free of gluten, seed oils, refined sugar, soy, corn, peanuts, and legumes—designed for those with allergies or simply looking for healthy, flavorful options. Jennifer’s story is one of resilience, community building, and redefining how we think about healthy food without compromising on taste.

3 Key Takeaways:

1. Leverage Your Strengths When Transitioning to Entrepreneurship: Jennifer’s background in corporate marketing and systems management helped her set up scalable systems early in her business, which became essential as Just Be Kitchen grew.


2. Resilience Is Critical to Success: From navigating personal challenges to dealing with banking setbacks and scaling difficulties, Jennifer’s journey demonstrates the importance of resilience in entrepreneurship.


3. Community is Key: Jennifer emphasizes how her restaurant has built a passionate community, not only of people with dietary restrictions but also those focused on health and wellness. She highlights the power of fostering connection through shared experiences and wellness events.

Connect with Jennifer Peters:

• Website: https://www.justbekitchen.com/


• Instagram: @justbekitchen - https://www.instagram.com/justbekitchen


• Facebook: Just Be Kitchen - https://www.facebook.com/justbekitchen

 

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