Jessica Gilmartin on Adapting Your Marketing Mindset to Thrive in the Face of Change
Update: 2024-09-05
Description
In this episode, Jessica Gilmartin, CMO of Calendly, explores the challenges and benefits of transitioning from startups to larger organizations, as well as her advocacy for a product-led growth strategy and the importance of segmentation and prioritization. Jessica also discusses the constant evolution of marketing strategies.
Episode Highlights:
- [10:01 ] The Power of Product-Led Growth
- [26:35 ] From Startup to Scale-Up
- [28:32 ] “Creative Destruction”
- [31:06 ] Transitioning from Traditional Marketing to Influencer Marketing
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