Jessica Serrano, CMO of DIG – The Power of Vulnerability in Leadership
Description
Jessica Serrano, CMO of DIG, on Brand Storytelling, Motherhood, and Owning Your Voice
In this episode of Call Your Publicist, co-hosts Jenna Guarneri and Alexandra Anastasio sit down with Jessica Serrano, Chief Marketing Officer at DIG, to talk about what it really takes to build a brand that connects.
From launching Taco Bell’s value menu to reshaping DIG’s brand voice, Jessica shares the power of listening, vulnerability, and showing up even when it’s uncomfortable. She opens up about motherhood, mentorship, and why she’s done playing small when it comes to sharing her story. If you’ve ever questioned your voice, this episode is for you.
Topics covered:
What makes brand messaging actually stick
Why DIG shares all their recipes — yes, really
Motherhood and losing yourself (then finding your voice again)
The importance of women talking openly about money + mentorship
How to stay in alignment and know when to pivot
This one’s for the brand builders, storytellers, and working moms who need a reminder that slow growth still counts.
United States
