Jill Avery on Building a Winning Brand Portfolio
Description
What can you learn about brand portfolio strategy from Marriott's $13.3 billion acquisition of Starwood Hotels & Resorts? Harvard Business School Senior Lecturer Jill Avery joins host Chris Linnane in The Parlor Room to answer that question and discuss how Marriott overcame the challenge of managing its robust 30-brand portfolio.
GUEST
Jill Avery, Senior Lecturer of Business Administration, C. Roland Christensen Distinguished Management Educator
RESOURCES
Credential of Leadership, Impact, and Management in Business (CLIMB) program, HBS Online's most comprehensive offering featuring Avery's Personal Branding course (https://hbs.me/2x4kp65m)
"The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture" (HBS case co-authored by Avery) (https://hbs.me/2p92p27a)
Related HBS Online blog posts:
What Are Mergers & Acquisitions? 4 Key Risks (https://hbs.me/2p9dyyz8)
3 Business Strategy Examples to Inspire Your Own (https://hbs.me/4unctjjj)
CORe vs. CLIMB: Which HBS Online Credential Program Is Right for You? (https://hbs.me/yb9js7eu)
Watch this episode on YouTube: https://hbs.me/5yaat7mw
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