In this episode of Local Marketing Secrets, host Danny Leibrandt sits down with radio veteran and “Radio Pitchman” Jim Klauck, who’s spent four decades on the airwaves and the last 20 years helping home service businesses thrive. Jim shares why radio is still a powerhouse for generating high-quality appointments (not just leads), explains the secrets behind infomercial-style shows that create demand rather than wait for it and reveals how to productize a service so it sells itself on-air. If you want to tap into a trusted medium to reach homeowners who are ready to buy—and discover how podcasting can multiply that effect—don’t miss this conversation.

Jim Klauck, Founder of Check a Pro:

Facebook: https://www.facebook.com/jim.klauck

Email: jim@theradiopitchman.com

Check a Pro: https://www.checkapro.com/

The Radio Pitchman: https://www.theradiopitchman.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction to Jim Klauck

01:44 The Current State of Radio and Its Value

04:51 The Formula for Effective Radio Advertising

10:02 Understanding the Radio Demographic

14:51 Creating Demand Through Radio Advertising

25:41 Integrating Radio with Digital Marketing

29:13 Productizing Home Services for Better Sales

33:35 The Importance of Sales Techniques in Home Services

39:58 The Future of Radio in a Digital World

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