Jiordan Castle and Nicole Klemp: Content Marketing in The Cloud World
Update: 2022-08-15
Description
Jiordan Castle is an author and part-time brand strategist at Atrium AI, and Nicole Klemp is an independent writer and brand strategist. At one time, Jiordan, Nicole, and I were the content marketing team at Appirio (and arguably the best content marketing team in the cloud consulting market :-) ). In this episode, we discuss what content marketing is, how firms should think about content, what it's like to work in this business as a woman, and advice on getting into the tech marketing world. Enjoy!
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