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Jobs-To-Be-Done (JTBD) Framework: A Deep Dive

Jobs-To-Be-Done (JTBD) Framework: A Deep Dive

Update: 2022-12-01

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In this episode we speak with Jim Kalbach - author, speaker, chief evangelist at MUURAL, and author of 3 books including The Jobs To Be Done Playbook - about how to use the Jobs-To-Be-Done Framework to drive better marketing performance and growth.

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Jobs-To-Be-Done (JTBD) Framework: A Deep Dive

Jobs-To-Be-Done (JTBD) Framework: A Deep Dive

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