The Broadcasters Podcast welcomes Joe Pardavila, Director of Podcasts for Advantage Media | Forbes Books And Host of the Good Listen Podcast

Joe is a seasoned media professional, discusses his radio career, from interning at WPLJ to becoming a producer for Scott Shannon and Todd Pettengill, highlighting the vital role of a producer and the unique skills required for radio. 

Joe discussed how the shift from diary-based ratings to PPM (Personal People Meter) data led to radio stations prioritizing "less talk, more music," often at the expense of live personalities and engaging content. 

Joe contrasted radio and podcasting, noting the shift to video in podcasting and the impact of metrics on content. Pardavila emphasized balancing analytics with intuition in podcasting and building an audience through good content. He also shared details about his book and podcast, "Good Listen," which focuses on storytelling. 

Joe also explains how his book stemmed from anecdotes shared while coaching podcast clients and contains life lessons learned in radio, applicable to communication in various contexts. The "Good Listen" podcast he hosts serves as an extension of the book, focusing on people's stories.

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