Joe Revill, Head of E-Publishing and Syndication at Are Media, discusses the company's transformation from a traditional print powerhouse to a leading omnichannel content and commerce platform in the Australian market.
In this episode, Joe describes Are Media’s strategies for engaging readers, including a shift to blend brand partnerships with affiliate marketing. He also discusses the launch of Content Shop — a platform for licensing high-quality editorial images, how Are Media gathers data-driven insights from its “Insiders” community and the growing role of AI in content creation.