John Adamson is the founder and owner of Neon Tiger, a cool, hip, concept-driven restaurant and bar in Charleston, SC. If you are in the area - you have to visit! Neon Tiger just won The Best New Restaurant in Charleston. And if know anything about the food scene and the level of competition there, you know that goes a long way. Neon Tiger is located right on Kings street, has a remarkable and tastefully crafted drink menu... And oh wait... it just happens to be vegan!

John Adamson is a visionary. Since he started his first restaurant in 2001 - a Mellow Mushroom - he opened 10 restaurants and bars, with the last few being The Rarebit and The Americano.

Neon Tiger, his latest creation, is a glitch in the matrix. Set in 2048, when the oceans are dead, and most wild animals are extinct, Neon Tiger represents a beacon of hope, a call to action, and a price we should not want to pay for our taste preferences today. If you walk through the restaurant you will notice subtle and very powerful messages displayed in every element of the design.

In this conversation John shares his story, career, transition to veganism and approach to activism. We talk in detail about the concept behind Neon Tiger and what it symbolizes, we discuss our  experiences with veganism, and our values. Join the conversation!

Follow John and Neon Tiger:

• Neon Tiger: @neon_tiger_
• John: @chephotel
• Website: neontiger.com