Founded in 2013, Crowd Street helped popularize online access to commercial real estate. Now CEO John Imbriglia is steering a 2.0 strategy: an institutional-grade private markets platform spanning private equity, private credit, venture capital, and CRE—with lower minimums, improved IRA flows, and heavy investment in education, diligence, and UX. John details Crowd Street’s scale to date (~300K members, ~30K investors, ~$4.5B raised in CRE), the “supply–demand–loyalty” framework driving the rebuild, a new omnichannel acquisition push, and partnering with Callan (advisor to >$4T AUM institutions) to help source and select managers. We cover feeder/registered fund structures (1099s, no capital calls) that bring minimums to five figures for accredited investors, the evolving role of direct CRE deals, and how better IRA integrations reduce friction. If you want a practical roadmap to accessing institutional-style alternatives—from mid-market credit to diversified PE/VC—this one’s for you.

Highlights include…

• Crowd Street’s evolution: CRE pioneer → full private-markets platform
• Supply–Demand–Loyalty: the 2.0 operating model
• Why education & diligence lead the funnel (with Callan as advisor)
• Product access: feeder/registered/interval funds, 1099s, five-figure mins
• Keeping direct CRE while adding PE, credit, and VC options
• Omnichannel growth: targeted campaigns in Pittsburgh & Boston
• Better IRA experience via an integrated self-directed partner