This week, I’m joined again by John Mlynczak, CEO of NAMM. With the NAMM Show 2025 right around the corner, we talk about what it really takes to lead the world’s largest music trade organisation in a time of rapid change.

John shares insights on how NAMM is more than just a show, it’s a mission-driven association that serves and strengthens the global music products industry all year round. From policy and tariffs to cultural insights in music making, member engagement, and even the implications of AI, John helps us understand what it means to truly serve the needs of an industry.

We also explore the deeper side of leadership: Investing in people, being honest about challenges, and staying curious in uncertain times.
It’s always a privilege to have John on the podcast, and I’m excited for you to hear his perspective on where NAMM (and our industry) are heading next.

Watch the video version on YouTube:
🔗 YouTube Channel – Life With Strings Attached

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🔗 Boutique Guitar Showcase

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Thank you for listening and supporting the ongoing conversation between music, makers, history and the future.