This week on Life With Strings Attached, we sit down with Reuben Forsland: Adventurer, innovator, and the luthier behind JOI Guitars. 

Reuben’s story stretches from backcountry snowboarding and near-death kiteboarding crashes to building guitars out of hempwood, carbon fiber, and even the walls of Jimi Hendrix’s childhood home. What drives him? A relentless curiosity, a hunger for challenge, and a reverence for the emotional resonance of sound. 

This episode goes beyond guitars, it’s about risk, creativity, family, identity, and the thrill of making something meaningful. Reuben doesn’t just build instruments, he builds wonder. Tune in.

Find Reuben's work here: 

https://www.joiguitars.com/

https://www.instagram.com/joiguitars/?hl=nl

https://www.facebook.com/joiguitars1/

https://www.youtube.com/channel/UCR1bpAe8BjDS5JnGAtpepDg

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