Johna Burke - Why measurement is key to the credibility of public relations in management
Update: 2024-11-21
Description
In this episode, Stephen Waddington discusses the measurement and performance management of public relations with Johna Burke, CEO, AMEC.
They discuss:
- How data helps practitioners prove their value to senior leaders and gain credibility and influence in management.
- The importance of reliable, ethically sourced data, ensuring that data is properly vetted to maintain trust and integrity.
- How to use real-time data to manage the performance and effectiveness of public relations campaigns.
- How the AMEC framework helps link public relations work to business goals and helps understand outputs, outtakes, and outcomes.
- Why is comparing media coverage to advertising value equivalent (AVE) outdated and unhelpful?
Presented by Sarah Waddington and Stephen Waddington
For more information visit https://www.wadds.co.uk/
With thanks to our production partners at What Goes On Media
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