Joonatan Lintala, CEO of Phaver is a serial entrepreneur who is tackling the challenge of decentralizing social media. He's an expert at advertising on the largest social networks with over 9 years of experience in high performance advertising using Tiktok. Pinterest, and influencer marketing. Previously worked at Large Customer Sales at Google and Head of Business Development at Smartly.io.



Joonatan's Twitter: @joonatanlintala

Joonatan's LinkedIn: /in/joonatanlintala/

Phaver's Website: phaver.com



OUTLINE:

0:00 - Intro

1:30 - Background

8:20 - Acquisition Strategy

10:53 - Decentralized Identity

14:40 - Roadmap

24:00 - Apple Regulations

33:50 - Monetization Strategy

47:05 - Off-chain versus On-chain data

51:18 - Recruiting a Great Team

52:36 - Inspirational Figures

53:55 - Optimizing Focus & Creativity



SOCIAL:

Twitter: @azar3nko

Linkedin: /in/dazarenko

Instagram: @azar3nko