DiscoverBusiness X DesignJose Dos Santos - Signify - The 10 barriers to Designers in the C-Suite
Jose Dos Santos - Signify - The 10 barriers to Designers in the C-Suite

Jose Dos Santos - Signify - The 10 barriers to Designers in the C-Suite

Update: 2021-10-25
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Description

In this episode, I talk with José Dos Santos, Head of Design at Signify, about his Ph.D. research into the lack of Designers in the C-Suite of large-scale complex organisations. 

This is a fascinating piece of work articulation 10 key factors behind why there are not more Designers at the C-suite level.  Some of the factors are intrinsic to what José calls the 'Ethos' of Designers and some are external to the organisations - the nature and quality of the advice the c-suite takes about elevating design.

We cover most of the 10 factors through the episode deep diving on some of the factors more within our control as individuals, reflecting on intentional choices available to Designers and to those already at the c-suite level about how we can create better conditions for design's presence at an executive level.   It is a conversation that some of you will find, at times, challenging but I hope always insightful and useful.

José Dos Santos on LinkedIn
José's PhD is wonderfully presented for easy consumption on his website zemanel.com

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Jose Dos Santos - Signify - The 10 barriers to Designers in the C-Suite

Jose Dos Santos - Signify - The 10 barriers to Designers in the C-Suite

Martin Dowson