Josh Constine (Investor @ SignalFire, Previously Editor-At-Large @ Techcrunch): Treating PR like Fundraising
Update: 2020-10-14
Description
Josh Constine is a Principal investor and Head Of Content at venture capital fund SignalFire. He invests in early stage startups across verticals with a focus on social apps, visual communication, remote work, entertainment & media, and tech's transformation of new sectors.
In this episode, we talked about:
- Why PR is like fundraising
- How to trigger the curiosity of a journalist
- Understanding the objectives and risks of PR
- Identifying your "Superhero Origin Story"
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