Josh York CEO GymGuyz How Mindset, Accountability, And Grit Turn A Small Idea Into A Global Fitness Brand
Description
We sit down with GymGuyz founder Josh York to unpack how a mobile fitness brand scaled to seven countries by pairing accountability with convenience and culture. We talk mindset, unit economics, trainer retention, recovery, cash flow, and the power of relentless consistency.
• bringing the workout to clients anywhere with fully equipped vans
• why gyms fail most people and accountability wins
• exercise as medicine and habit design that sticks
• group sessions, B2B classes, and lean overhead economics
• due diligence with franchisees and survival funds
• culture, career paths, and trainer retention
• recovery protocols including cold plunge and sauna
• hydration, protein, and post-workout structure
• cash flow literacy and knowing your numbers
• grit stories, risk, and staying calm under pressure
• leadership by example and following the playbook
• teaser for a new fitness concept in 2026
• where to learn more and contact the hosts
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