Josh happily announces he’s redesigning the website. Jess smiles and nods while she internally screams in marketer.

But Jess spots an opportunity. Maybe we don’t need a whole new website. But the messaging and a few key visuals? They might just need a little work. 

Hear how Jess steered Josh away from climbing a mountain of redesign and dev work and toward small messaging and visual tweaks that do a whole lot of heavy lifting.  

Get to the good stuff:

[00:00 ] Josh shows off a brand new website design just before a new product launch – surprise, Jess!

[01:07 ] Vector’s website origin story (before the ghosts took over)

[06:02 ] Jess compliments Josh’s original messaging. Then shares why she changed it.

[07:51 ] Sit back marketers, and let us say nice things about you.

[8:27 ] Shameless plug: The product launch that kicked off Josh’s idea to revamp the website.

[10:58 ] Jess explains why she changed the headline from “grow your MQLs” to “turn intent into pipeline.”

[14:08 ] Why we used graphics to show off the product (and the ghost mascot, of course).

[16:53 ] Josh explains the reasoning behind his urge to redesign the website, and how the team hit a healthy middle ground.

This Meeting Could’ve Been a Podcast is a Vector production.

Filmed at the Sweet Fish Creator House in Orlando, FL.

Editing by Handy Man Edit.

Music by Peter McIsaac Music.