Jubilee 2000 was an international coalition movement in over 40 countries that called for cancellation of poor country debt by the year 2000. The campaign was hugely successful, leading to large quantities of debts being cancelled. Here I speak with Adrian Lovett, formerly Deputy Director of Jubilee 2000 and leader of the successor organisation, Drop the Debt. Adrian, now CEO of Development Initiatives, which seeks to harness the power of data and evidence to end poverty, talks about how the Jubilee campaign became very high profile, getting noticed by world leaders and finding media coverage through celebrity engagement, and combined that with mass mobilisation, policy and evidence. We pick out some lessons for campaigners and reflect on what worked and some things that didn't.

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