In this episode of Small Town Big Business, hosts Jennifer Olson and Russ Williams interview Susan Erston, co-owner of Just Add Water. Susan shares the incredible, accidental journey of transforming a simple bait shop into a bustling community hub and bar at Lake of Egypt. From early days of selling pies and coffee to hosting large events, Susan recounts the trials, triumphs, and community support that made it all possible. With tales of resilience, innovative ideas, and a tight-knit community, this inspiring story is a must-listen for anyone interested in the challenges and rewards of running a small-town business.

00:00 Introduction and Hosts

00:49 Introducing Susan Erston and Just Add Water

01:02 The Evolution of Just Add Water

04:02 Challenges and Adaptations

11:32 Community Support and Rebuilding

21:03 Making It Happen: From Tents to Stages

22:24 Building a Community Hub

22:37 Lessons Learned and Future Plans

24:41 The Drive Behind the Business

28:08 Expanding the Business: New Ideas and Products

34:17 Fun Stories and Final Thoughts

Recorded at EThOs Small Business Incubator and Co-working Spaces in Marion, Illinois.

https://members.ethosmarion.org/ 

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Our guest: https://www.facebook.com/Justaddwater92