In this episode of the Move The Ball podcast, host Jen Garrett sits down with PR expert Justin Goldstein to discuss the evolving landscape of public relations. They explore how AI and earned media are transforming PR strategies, the importance of building credibility, and actionable tips for individuals and organizations to stand out in a crowded market.

Justin Goldstein is an award-winning PR strategist and the founder of PR73, a next-generation communications agency helping brands build trust, shape perception, and drive growth through strategic storytelling. A former New York media insider, Justin has led high-impact campaigns for Uber, General Motors, AARP, and the Clinton Global Initiative. Recognized by The Drum and the Public Relations Society of America, Justin’s insights have been featured in Forbes, PRWeek, and AdAge.

Episode Highlights:

1. [1:45 ] – What PR really means today and why it’s more than just press releases.
2. [4:20 ] – How AI-driven search is changing the value and approach to PR.
3. [9:45 ] – The importance of consistency and relationship-building in media outreach.
4. [19:00 ] – Actionable PR strategies for individuals and organizations to grow their brand.

Connect with Justin:

Website: www.pr73.com

E-mail: justin@pr73.com 

LinkedIn: https://www.linkedin.com/in/goldsteinjustin/

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