In a climate of increasing awareness of fast-fashion and rising eco-anxiety globally, a pioneering textile artisan has the seeds for solution.

Justine Aldersey-Williams’ vision is as creative as it is revolutionary. Drawing inspiration from Lancashire's rich industrial heritage, Justine has used agroecological principles with native fibre and dye crops to grow her own jeans.

In this episode of Amazing Starts Here, Sam Quek hears from Justine and Great British Sewing Bee judge Patrick Grant to find out how this groundbreaking idea came to be, and the many technical skills required to actually grow a pair of jeans. Plus, explore the huge impact fashion choices can have and how this sustainable, ethical approach can not only shift an industry, but a landscape and community too.

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