Aaron Freiwald, Managing Partner of Freiwald Law and host of the weekly podcast, Good Law | Bad Law, is joined by author and journalist, Jamie Ducharme, of TIME, to discuss JUUL, her new book, Big Vape: The Incendiary Rise of Juul, and what the future may look like for e-cigarettes in general.

In today’s conversation, Aaron and Jamie delve into “the JUUL” story touching on the dubious decisions the company made as far as marketing to how JUUL Labs mismanaged its response to resale issues and the “dealing JUUL” phenomenon. Jamie explains her interpretation of the research that she’s found as far as less dangerous alternatives to traditional combustible cigarettes as she and Aaron examine JUUL in the larger context of the public health crisis. Is history repeating itself? How does JUUL compare to “Big Tobacco?” Today, Jamie and Aaron discuss responsible marketing, the FDA and regulation, safer alternatives, the vaping world, and more.  

Originally from New Hampshire, Jamie is now based in Brooklyn. She is a staff writer at TIME Magazine, where she covers health and science. Jamie’s work has won awards from the New York Press Club, the Deadline Club, and the Newswomen’s Club of New York. Previously, she was the health editor at Boston Magazine. Big Vape is Jamie’s first book; it is a deep-dive into the e-cigarette company Juul Labs and an exploration of the complicated search for an alternative to cigarettes.

Listen now!

To learn more about Jamie, please click here.

To check out Jamie’s brand-new book, Big Vape: The Incendiary Rise of Juul, please click here.

Host: Aaron Freiwald

Guest: Jamie Ducharme

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