Jyll Saskin Gales on Performance Max, AI Max, Audiences, Targeting & More | PPC TH 119
Description
Host Frederick Vallaeys sits down with Jyll Saskin Gales, Google Ads educator, coach, and author of Inside Google Ads, to unpack how automation has changed the craft of PPC.They cover why “guiding, not controlling” is the new marketer’s mantra, how to optimize Performance Max campaigns without illusions of control, and why bidding may now matter more than targeting.Jyll also shares real-world stories from clients, her process for scaling expertise with AI tools like Gemini and NotebookLM, and a fresh perspective on AI Max—Google’s latest automation layer.Work with Jyll: https://jyll.ca/Follow Jyll here: https://www.linkedin.com/in/jyllsaskingales/Follow Fred: https://www.linkedin.com/in/frederickvallaeys/
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