KFC’s comeback plan, McDonald’s Snack Wrap boom, and a peek at Chili’s marketing strategy
Description
On this week’s Extra Serving, NRN editor in chief Sam Oches and executive editor Alicia Kelso discuss KFC’s new comeback campaign, which includes a mad-looking Colonel Sanders and an invitation for guests to share their input (plus free chicken). KFC has been in need of a comeback for a while; could this finally be the plan that works? Next they talk about McDonald’s Snack Wrap launch, which reportedly led to a 15% spike in traffic on launch day. While this is a big win for McDonald’s, Sam and Alicia temper their expectations for how this could perform for McDonald’s in the long run. They then dive into a variety of value deals that rolled out in the past week — including Planet Hollywood’s 1991 pricing plan, Taco Bell’s $3 Luxe Value Menu, and Wendy’s offer of free fries and Frostys — and wrap up with a look at what restaurant leaders should expect from Q2 earnings season. Finally, tune in to a conversation between senior food and beverage editor Bret Thorn and Chili’s chief marketing officer George Felix.
Oh, and you can see Kevin Bacon live this year at CREATE: The Event for Emerging Restaurateurs.
For more on these stories:
KFC is asking fans to help it mount a comeback
McDonald’s Snack Wrap comes out of the gate hot
Taco Bell is testing a Luxe Value Menu with items for $3 or less
United States
