McDonald’s scores with value, Chipotle takes to the skies, and Cracker Barrel becomes a lightning rod
Description
On this week’s Extra Serving, NRN editor in chief Sam Oches and executive editor Alicia Kelso tackle a noisy week for restaurants, including McDonald’s value moves, Chipotle’s drone delivery, and the national uproar around Cracker Barrel. First up is McDonald’s, which is driving buzz with a number of menu moves, including two special meal deals — the nostalgic McDonaldland Meal and the BTS Happy Meal — plus the announcement that it would reduce prices on combo meals. Sam and Alicia share how these moves are driving traffic momentum at McDonald’s and why they’re a smart value play in a tough economic season. Next they discuss Chipotle’s drone delivery test, in which it’s partnering with Zipline to deliver meals in a Dallas suburb. We’ve been hearing about drone delivery for years now, but it’s failed to take off in a big way; could Chipotle’s entry into the space further legitimize the service method? Sam and Alicia share their opinions. Speaking of opinions, most Americans have one about Cracker Barrel’s new logo, which the company announced last week. Sam and Alicia wade into the hot water to discuss the reaction, which has included cruel and inappropriate comments directed at CEO Julie Felss Masino. Learn more about the controversy and why the restaurant industry must use this opportunity to demonstrate leadership in hospitality.
United States
