KPIs: Hidden Truths & Misused Numbers
Update: 2025-12-16
Description
KPIs: The Double-Edged Sword of Business MeasurementThis episode delves into the complexities of key performance indicators (KPIs) and their potential to mislead. Kimberly DeCarrera shares a logistics companys experience where brokers manipulated call times, highlighting Goodharts Law. Aditya Nagpal emphasizes the limitations of KPIs as post-incident indicators, advocating for trusting frontline staff intuition. Kyle Tucker stresses the importance of pairing KPIs with appropriate incentives and benchmarking to prevent manipulation. The episode concludes with the notion that misinterpretation of KPIs often stems from leadership, underscoring the need for a strong data understanding and contextual application.
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