Today on In the Ring we have Kai Davis. Kai runs Double Your eCommerce with SEO and provides growth and SEO consulting for Shopify merchants. He also writes about marketing growth and lead generation Lead Generation for service professionals daily at KaiDavis.com.

Show Takeaways:

• Why the discovery phase is so important when starting with a potential client


• Why a 40-minute phone call with a price instead of a deep dive is inappropriate (and unfair to the client!)


• Start at the goal


• Why paid discoveries? Why can’t you spend time with me? By charging the client, we know that they take the recommendations seriously and actually sees it as something valuable.


• RFPs are bad - the client is writing a self-diagnosis and is missing the critical thinking.


• What to say to the client who just wants to 'get to work' - and skip discovery.


• Why 'Slow and Steady' is fast


• What to tell the client who wonders why it takes so long/too expensive


• Why is it beneficial to agencies and consulting firms to do this as their first engagement as a paid discovery?


• Kai’s approach to Roadmapping


• How acknowledging the value sets the client up for success

More about Kai Davis:

Quick Start Roadmapping by Kai Davis

https://kaidavis.com/products/roadmapping/

Kai’s Daily Newsletter

Sign up at https://kaidavis.com/

Double Your eCommerce with SEO

https://doubleyourecommerce.com/

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About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman.

The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses.

The show is a production of SUMO Heavy an eCommerce Consulting firm located in Brooklyn NY and Philadelphia.

Hosts:

John Suder (@johnsuder) -  Producer and Director of Marketing at SUMO Heavy https://twitter.com/johnsuder

Bart Mroz (@bartmroz)  - CEO/Co-founder of SUMO Heavy https://twitter.com/bartmroz

Brittany Blackman -  Writer and Junior Marketing Coordinator at SUMO Heavy

Learn more about SUMO Heavy: http://www.sumoheavy.com

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