Kalen Thorton, CMO Gatorade on Career, Young People, Sports & Success Advice for Others - AW New York 2021
Update: 2021-10-26
Description
In this episode, Kalen Thorton, CMO of Gatorade, formerly of Nike shares career/success advice and expressions on his role as chief marketing officer. Kalen is a global business and brand leader who believes in using the power of sport and innovation to unlock human potential. He was named chief marketing officer at Gatorade in 2021, after 10 years leading transformational brand initiatives at Nike and Jordan Brand.
At Gatorade, Kalen leads brand strategy, integrated marketing, portfolio management, creative storytelling and the expansion of consumer engagement across digital channels. He and his team are driving the company’s evolution from a sports fuel innovator to a brand that fuels sport.
At Gatorade, Kalen leads brand strategy, integrated marketing, portfolio management, creative storytelling and the expansion of consumer engagement across digital channels. He and his team are driving the company’s evolution from a sports fuel innovator to a brand that fuels sport.
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
