Kat Schoewe of Outdoor Research
Update: 2025-06-09
Description
This week, I’m joined by Kat Schoewe, VP of Design and Product Innovation at Outdoor Research.
She can casually mention shaping product at Under Armour, L.L. Bean, Pearl Izumi, and Land’s End—but she’d much rather talk about her vintage collection.
We get into how she got started in design, the wild rise of GORP-core, what it means to be a fashion brand without really calling yourself one, and her deep love of thrifting. We also talk about why Outdoor Research has such a huge following in Japan.
It’s a fun ride—full of gear talk, cultural crossover, and a few solid parenting hacks thrown in for good measure.
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