DiscoverThe Messy PartsKatie Sturino on Building Megababe, Owning the Mess, and Dreaming Big (Re-Release)
Katie Sturino on Building Megababe, Owning the Mess, and Dreaming Big (Re-Release)

Katie Sturino on Building Megababe, Owning the Mess, and Dreaming Big (Re-Release)

Update: 2025-12-15
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Description

We're going back to our first episode: Katie Sturino is no stranger to reinvention—from fashion PR hustler to viral dog-momager to founder of Megababe and author of the new romcom Sunny Side Up. In the premiere episode of The Messy Parts, she joins Maryam to talk about building a self-funded brand, the real struggles behind the Instagram gloss, and how letting the "messy parts hang out" can be your superpower. They talk all things Ozempic, Oprah, body image, revenge-fueled motivation, and working with family. Katie also opens up about her purpose: helping women stop feeling bad alone—and start feeling powerful together.


Show Notes: 

Guest: Katie Sturino – Entrepreneur, Author, Founder of Megababe

Follow Katie on Instagram: https://www.instagram.com/katiesturino/?hl=en

Follow Katie on TikTok: https://www.tiktok.com/@katiesturino


Topics Covered:

  • Why revenge is her greatest motivator: "Success is the ultimate revenge"
  • Moving to NYC and relentlessly pursuing her dream job at Chanel
  • Making her dog Toast Instagram-famous and recognizing unexpected opportunities
  • Starting 12ish Style blog after discovering the power of body representation
  • Creating Megababe: solving problems no one talks about (thigh chafe, boob sweat)
  • Working with family: benefits and challenges of business partnerships
  • Writing "Sunny Side Up": transforming pain into a romcom after 9 years
  • Meeting Oprah and sparking a national conversation about weight stigma
  • The messy reality of entrepreneurship that podcasts don't share
  • Dreaming big without limits and trusting your gut


Mentioned:

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Katie Sturino on Building Megababe, Owning the Mess, and Dreaming Big (Re-Release)

Katie Sturino on Building Megababe, Owning the Mess, and Dreaming Big (Re-Release)

with Maryam Banikarim