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Katie Thomas: From CPA to Marketing Maven

Katie Thomas: From CPA to Marketing Maven

Update: 2024-08-21

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Katie Thomas discusses the specific challenges accountants face in marketing, such as the importance of trust, differentiation, and targeted branding. She provides practical advice on managing a brand, a solid referral strategy, and how to balance short-term wins with long-term brand building.

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Katie Thomas: From CPA to Marketing Maven

Katie Thomas: From CPA to Marketing Maven

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