In this episode of Collisions YYC, Tyler is joined by Katrina German, Founder and CEO of Ethical Digital, to explore how we can build technology that respects people. From AI governance to inclusive design, Katrina shares the mission behind her company’s work: making digital tools that are not only effective, but truly ethical. They explore into how organizations can implement AI and data systems responsibly, how diverse teams lead to better tech, and why we’re at a critical crossroads in digital evolution. Katrina offers practical strategies, personal stories, and big-picture thinking about what it means to create tech with humanity at its core.

In this episode:

• Why AI and digital ethics matter more than ever
• The role of diverse lived experience in ethical innovation
• How AI can be weaponized—and how to prevent it
• Tech solutions that prioritize inclusion, consent, and transparency
• How to move from compliance-driven to values-driven systems

Top 3 Wisdom Bombs

"Technology is influencing every single industry. It is creating the future as we speak.” - Katrina German

“If we want to see changes in the Internet, we need to make sure that corporations and businesses are educated in terms of what some of these impacts are of where they're putting their money.” - Katrina German

“ The biggest skill you need right now is resilience.” - Katrina German

This episode is brought to you by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of more than 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.

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Host links:

Tyler’s website: https://www.tylerchisholm.com

Tyler’s LinkedIn: https://www.linkedin.com/in/tylerchisholm

Guest links:

Katrina German’s LinkedIn: https://www.linkedin.com/in/katrinagerman

Katrina German’s Instagram: https://www.instagram.com/katrinavision

Ethical Digital’s Website: https://www.ethicaldigital.ca

Ethical Digital’s LinkedIn: https://www.linkedin.com/company/ethicaldigitalca

Ethical Digital’s Facebook: https://www.instagram.com/ethical_digital

Ethical Digital’s Instagram: https://www.facebook.com/EthicalDigitalCA

Ethical Digital’s X: https://www.x.com/Ethical_Digital

Collisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing