Katy Huff: Lessons From $15M+ of Sponsorship Sales
Description
Katy Huff, the cofounder of MadRev, shares insights on how to sell newsletter sponsorships, audience understanding, advertiser expectations, sponsorship strategies, pricing, contract renewal, working with different brands, and more.
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- Work with Ryan's agency Tailwind
- Work with Matt's agency GrowLetter
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Episode Topics & Timestamps
Introduction to Mad Rev and Sales Background
Fundamentals of Selling Newsletter Sponsorships
Understanding Advertiser Expectations
Identifying Potential Advertisers
Strategies for Securing Your First Sponsor
Pricing Your First Ads
Renewals and Long-Term Relationships with Advertisers
Working with Larger Brands
Final Thoughts and Recommendations
Links Mentioned
https://www.madrev.co/
matt@newsletteroperator.com
United States
