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Keep Going: Diane Yu on Breaking Into Mortgages with Small Wedges and Lots of Grit

Keep Going: Diane Yu on Breaking Into Mortgages with Small Wedges and Lots of Grit

Update: 2025-09-15
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When you talk to Diane Yu, you hear the mix of humility and steel that makes a founder stand out. She’s the co-founder and CEO of Tidal Wave, an AI company that is trying to modernize one of the most entrenched and slow-moving sectors out there: mortgages.

Her take is simple. We live in a world where everything else moves fast—food, rides, even love—but mortgages drag on, slow and archaic. Tidal Wave is her answer: an AI-powered mortgage point of sale system that does the hard work of evaluating and completing applications before an underwriter even looks at them. It’s not flashy, but it’s practical. And in this industry, practical is revolutionary.

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Keep Going: Diane Yu on Breaking Into Mortgages with Small Wedges and Lots of Grit

Keep Going: Diane Yu on Breaking Into Mortgages with Small Wedges and Lots of Grit

John Biggs