This week on GRAFIK CONTENT, I chat with Luca Monti, the Director of Vibe at the Hard Rock Hotel in London, Ontario. We talk about his journey through the world of hospitality, where he emphasizes the importance of creating a positive atmosphere while building connections, the challenges faced in the industry, the significance of mental health (ie. how to maintain it), and how personal style and music play crucial roles in enhancing guest experiences.

Luca's passion for creativity and authenticity shines through as we touch on the evolving landscape of hospitality, our mutual love of music, and the innovative programs he oversees at the Hard Rock Hotel.🎧 Tune in for :✔️ The true definition of a “Director of Vibe”

✔️ How working in service evolves into leadership

✔️ Why you NEED to curate the music to have a great party

✔️ And don’t skimp on food either - Italians know what’s up

✔️ How to break out of the norms of menswear

✔️ Your energetic frequency will attract the same to you

✔️ Dealing with being closeted and how to move beyond

✔️ The privilege of getting to be creative at work

✔️ The early days of the Hard Rock Hotel and how it’s evolved to today

✔️ Embodying your ethos as you maneuver the world

✔️ Don’t be an a**hole!

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🎵 Music:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nicholas Nothing