Kees Kruythoff, CEO LIVEKINDLY in conversation with Marc de Swaan Arons
Update: 2021-04-08
Description
Passionate about the private sector as a force for good, and after 27 years with Unilever (where he lead the implementation of the Unilever Sustainable Living Plan) Kees is now the Chairman & CEO of the LIVEKINDLY. A collective on a mission to make plan based living the norm.
In this conversation, Kees & Marc reflect on the affects of past year and the 'power of the pause', the role of marketing, and how marketers can help put purpose at the center of their business's ecosystem.
This was recorded as part of of a live webinar. To join our next session, head over to https://instituteforrealgrowth.com/humanizing-growth-series.html
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