Tuff Country has been through some changes, from the founding 35 years ago to it’s purchase by a private equity firm to being back in the hands of the founder, Kelly Davis. Kelly shares all the details and what’s coming next. We wish him all the best in his reboot! Be sure to listen on your favorite podcast app.

3:07 – I guess we’ve always been off-road entrepreneurs 

6:54 – He said, “swim or sink, it’s up to you. You control your own destiny here.”             

12:26 – we really engaged with grassroots events all over the country

16:45 – one thing we really tried to do was control our growth 

22:06 – we thought, if we can survive 2008 and climb back out of this hole, we’re going to be some tough dudes 

33:02 – they buy you because you are a well-earned machine, you’re profitable, you have value, and then they get away from your core values 

43:05 – we made an offer, they accepted and the work started, we had to reboot this thing.

51:13 – Quitten’s easy, man, so easy. The harder you work, the luckier you get. 

Special thanks to 4low Magazine and Maxxis Tires for support and sponsorship of this podcast.

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