Kelly Vaughn: Identifying and fixing conversion killers
Update: 2020-10-23
Description
Kelly Vaughn is the CEO and founder of The Taproom, a Shopify Plus agency rooted in Atlanta. Kelly and her team have helped hundreds of Shopify merchants build successful marketing strategies; map out customer journeys that convert; and provide the insight, experience, and tools businesses need to keep growing.
Main topics:
- Why CRO matters
- How to analyze your site and spot conversion killers
- Industry best practices that you can start using today
All episodes: eCommerce Growth Show
Episode notes: Identifying and fixing conversion killers
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