Kent Yoshimura - The TikTok Strategy That’s Printing MILLIONS right now
Update: 2025-06-05
Description
In this episode, I sit down with Kent Yoshimura, Co-Founder & CEO of Neurogum, to unpack how the brand became one of TikTok’s fastest-growing success stories and scaled to over $100 million in revenue.
We dive into:
- The TikTok strategy that transformed Neurogum’s growth
- How the team shifted their marketing mix to make TikTok their top-of-funnel channel—while maintaining a 52x ROAS on Amazon with zero ad spend
- Their strategic approach to partnerships
- A hiring process that’s led to 98% employee retention over three years
- The origin story—and how they've sustained a competitive edge through patented manufacturing
This one’s packed with gems. Enjoy the conversation.
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