Are you looking to enhance your eyewear business and connect with customers in a meaningful way? This month we delve into the world of content strategy and its critical role in the optical industry. Keri Sculland of Marketing4ECPs will provide valuable insights and practical tips on how effective content can shape your brand image, foster community, and create patient buy-in and customer loyalty.

About the guest: Keri Sculland is the manager of editing and content strategy at Marketing4ECPs. As a content and communications specialist, Keri has published countless educational and academic articles in the past decade—which is how she discovered her special interest in the eye care industry.
Her passion for educating and connecting audiences has developed into creating cohesive content strategies to reflect personalized content branding that yields authentic, effective results.

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