Kevin "KD" Dorsey on why every VP Sales should love copywriting, understanding how people buy, how to interview your customers, and why he hates the sales deck
Description
Kevin "KD" Dorsey (Practice Lead: Sales Leadership at Winning by Design) joins Dave to talk about his experience as a B2B SaaS VP of sales, the power of understanding how people buy, why he loves copywriting (and some of the exact email scripts he uses), the six questions he asks when calling new customers, his opinion on the sales deck, and why he'd work in marketing if he wasn't working in sales.
Follow Kevin: https://www.linkedin.com/in/kddorsey3/
Follow Dave: https://www.linkedin.com/in/davegerhardt/
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This episode is brought to you by Metadata: https://metadata.io/
Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are using Metadata to grow revenue at Metadata.io.
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