Kids Media Club Podcast: Nic Hill from Sawhorse talks Roblox
Description
In this episode of the Kids Media Club Podcast, Jo, Emily, and Andy are joined by Nic Hill, co-founder of digital creative agency Sawhorse. Nic is a specialist at creating fantastic experiences and games on Roblox and is the go-to person for big brands and studios when they want a promotional game for their product or movie that has impact on the platform.
They discuss:
* How the film industry is leveraging UGC platforms like Roblox to support box office as we’ve seen with KF Panda, Minions and Beetlejuice.
* Roblox and Sports – what is the opportunity for rights holders?
* The Roblox brand partnerships hub, will all companies have a 3D space in lieu of websites? How soon?
* What do brand owners or IP creators need to bear in mind when activating on Roblox
United States
